The Ultra-compact USB Memory is created with a sleek and chic design to create minimal space usage (externally of course). Internally, you have a choice between 16GB and 32GB, thus being able to wield a grand amount of memory in something the size of a fingernail. Additionally, it goes well with the power cable of a certain kind of laptop computer, to keep from detracting from the aesthetic qualities that that laptop's manufacturer is known for.