Adidas FIT SMART, designed for athletes of all levels, is a workout intensity training device that measures heart rate, calories, pace, distance and stride rate, all from the wrist.
Marrying clean and simple design lines with an intuitive user experience, FIT SMART is engineered to become an essential piece of any fitness enthusiast's training gear. A distinct LED light array provides at-a-glance visual guidance on the user's current workout intensity presented in color zones: blue, green, yellow and red. Vibration and visual prompts provide feedback and coaching so the user can make the most out of every workout.
Intended for those seeking meaningful guidance and feedback, FIT SMART works with an all-new mobile app experience aimed at helping people set and reach weekly goals, as well as commit to longer term training plans. Weekly goals are a key feature update in the upcoming August release of the popular miCoach Train and Run app and uniquely combine the effectiveness of heart rate-based training with the flexibility and motivational benefits of short-term attainable goals.
"Setting weekly goals initiates a change in mindset that results in much more successful personal training," said Mark Verstegen, president and founder, at EXOS*. "Who we are and how we perform are direct reflections on our existing habits, so much that 90% of our daily actions run from our sub-conscious. Creating weekly goals allows you to create winning rituals, which become new habits in weeks. In training terms, you are behaviorally upgrading your operating system and this builds your confidence and courage to be relentless in finding ways to continually upgrade yourself and your performance in the direction of your goals."
FIT SMART stores up to 10 hours of workout data and syncs with the miCoach platform using Bluetooth Smart via the miCoach Train and Run app on the user's mobile phone. From the app the user can customize wristband settings as well as access hundreds of free training plans created in partnership with the elite coaches at EXOS.
Pricing and Availability:
Available in black and translucent white in two sizes, FIT SMART will retail for $199. The product will be released in late August. In the U.S., FIT SMART will be offered exclusively at leading Best Buy locations and at bestbuy.com, with availability to follow a few weeks later at adidas.com, adidas Sport Performance stores and other leading retailers. 
