After four years of intensive research and development, James Dyson unveiled Dyson’s first hair dryer in Tokyo. The Dyson Supersonic hair dryer is engineered for balance in the hand, uses a fast-yet-focused airflow, and intelligently controls temperature to help protect hair from extreme heat damage.
James Dyson says: “Hair dryers can be heavy, inefficient, and make a racket. By looking at them further, we realized that they can also cause extreme heat damage to hair. I challenged Dyson engineers to really understand the science of hair and develop our version of a hair dryer, which we think solves these problems.”
Frustrated with the lack of advancement in the industry, Dyson invested $71 million in the development of the Dyson Supersonic hair dryer, creating a state of the art laboratory dedicated to investigating the science of hair. Dyson engineers studied hair from root to tip, understanding how it reacts to stresses, how to keep it healthy, and how to style it. For over four years they tested the product on different hair types and built test rigs which mechanically simulate hair drying techniques – which can differ around the world. 
Joining Dyson as it expands into a new product category is world renowned celebrity hair stylist Jen Atkin, who will serve as the official US ambassador of the Dyson Supersonic hair dryer.
Jen Atkin says: “If you know anything about me, you know I'm a lover of innovation and new technology, and the Dyson Supersonic hair dryer is just that. The motor is much smaller, but still very powerful, so I can dry hair quickly and it feels light in my hand. Plus the aesthetic is so gorgeous.”
Helps Protect Natural Shine
Some conventional hair dryers can reach extreme temperatures, especially when held close to your head. This can cause extreme heat damage to hair. The Dyson Supersonic hair dryer has intelligent heat control, helping to ensure hair isn’t exposed to excessive heat and never goes above the temperature selected. A glass bead thermistor measures the temperature 20 times a second and transmits this data to the microprocessor, which intelligently controls the patented double-stacked heating element.
Fast & Focused
Traditional hair dryers can sometimes have a weak airflow, meaning they are slow to dry. Others can have strong airflow, but it is not necessarily controlled. The Dyson Supersonic hair dryer uses Dyson’s patented Air Multiplier technology to draw air into the motor and amplify it threefold to create a high pressure, focused jet of air, angled at 20° for controlled, precise drying and styling.
Settings and Attachments
The Dyson Supersonic hair dryer has four heat settings, three airflow settings, and a cold shot. Dyson engineers have created three precisely engineered magnetic attachments, with 16 patents pending, to further control this airflow, allowing you to effortlessly achieve a range of different styles.
● The styling concentrator produces a high-velocity blade of air that’s perfect for styling. And because it’s focused, you can style one section at a time – without worrying about disturbing the rest.
● The smoothing nozzle dries hair gently, using smooth, wide air, allowing you to dry and style at the same time.
● The diffuser is engineered to disperse air evenly around each curl. It simulates natural drying, helping to reduce frizz and improve definition.
Using Heat Shield technology, Dyson has engineered each attachment to remain cool to the touch. Hot air is contained between sheets of cold air, meaning the surfaces of the attachment never get hot. Being magnetic, each attachment is also easy to remove and adjust.
Motor Enabled
The Dyson Supersonic hair dryer is powered by the new, patented Dyson digital motor V9, created in-house by a team of more than 15 motor engineers specifically for this machine. It is Dyson’s smallest, lightest, and most advanced digital motor.
The Dyson digital motor is engineered to be powerful yet compact – small enough to be positioned in the handle rather than in the head, where most conventional hair dryers house it. As such, the machine is engineered for balance.
Acoustic Engineering
A team of Dyson aero-acoustic engineers sought to understand how the acoustics of this machine could be optimized. By using an axial flow impeller inside the motor, they simplified the pathway of the air, reducing turbulence and swirling. And by giving the motor impeller 13 blades instead of the usual 11, Dyson engineers pushed one tone within the motor to a sound frequency beyond the audible range for humans, helping to reduce the overall sound and tone emitted from the Dyson Supersonic hair dryer.
The Dyson Supersonic hair dryer will launch exclusively at Sephora starting fall 2016.
